April 11, 2004
CSRに関しての書籍「What Matters Most」
CSR(Corporate Social Responsibility)に関して、最近出たばかりの以下の本、
結構まとまっていてトレンドを概観するには優れた本だと思います（洋書のみ）。
Social Venture Network, BSR（Business for Social Responsibility)
アニタ・ロディック、ベン＆ジェリー、スターバックスなどのCSRムーブメント
の流れを概観したものです。
「What Matters Most: How a Small Group of Pioneers Is Teaching Social
Responsibility to Big Business, and Why Big Business Is Listening 」
（『最も大切なこと～数少ないパイオニア達がどうやって大企業に対して
社会的責任を啓蒙しているか、またなぜ大企業が耳を傾けているか』」
■アマゾン.comへのリンク～
■ちなみに最近日本でも流行のブッククラブ、FastCompanyでのBook Clubで
今月の課題図書として挙がってます‐。
http://www.fastcompany.com/bookclub/discuss/200404.html
FastCompanyでのBook Clubではディスカッショントピックとして以下のようなことが挙
げられています。
【1.】 In what cases does an inflexible adherence to core values conflict with
short-term and even long-term financial goals and strategic commitments?
（企業のコア・バリュー（価値観）に対してなかなか融通が利かず固執した場
合、どのような時に、短期的、或いは長期的な経済的な目標や戦略的な取り組み
とでの利益相反が起こるか？
【2.】 Does it ever make sense to compromise on core values - or even to sell out?
（コア・バリューを妥協させること、或いは放棄するようなことは意味を成すか？）
【3.】 Does being a responsible business cost more money and adversely affect
shareholder value?
(責任感を持ったビジネスというのは余計にコストが発生し、株主にとっての価
値に不利な影響を与えはしないか？）
【4.】 Where do disclosure and transparency conflict with competition, liability,
and confidentiality?
（情報の開示や透明性を持たせることによって、どのような場合に他社との競
争、企業負債、機密性というようなこととで問題が発生するか？）
アンチCSRのスタンスとしては以下のような記事が以前にエコノミストに出てました。
「Curse of the ethical executive」 (Nov 15th 2001 )
（倫理的な企業エグゼクティブによる害」
Why “corporate social responsibility” is not a welcome fashion
（なぜCSRは歓迎されないのか～）*OECDのレポートに基づいての記事
半ば神学論争ですね～。
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