★ アメリカのePolitics Howard Deanの大統領選でのインターネットの
利用について。コミュニティつくり(50万人のオンライン支持者）、オンラ
インでの献金集め（$7.4 million）など、マーケティングツールとして特に
Blogの利用、そしてMeetUpなどをうまく利用している点、政治だけでな
くあらゆる分野で真似できそうです。
"The lessons of the Dean campaign do not just apply to politics.
Teachout and her compatriots have laid bare the essential power
of the Internet to marketers of all types, from clothing to industrial
equipment to financial services.
" The Marketing of a President by Ed Cone
*FastCompany も同じようにこのDean's campaignでのインターネットに
よるコミュニティつくりを取り上げています。
Joe Trippi's Killer App
Howard Dean's campaign manager has used the Internet to turn an
obscure ex-governor into a real presidential contender. It's anything
but politics as usual. Will it work?
Question 「weblogとMeetUpにみられるようなオンラインツールはコミュ
ニティに、マーケティングに、そして政治に、どんな影響を与えるか、
与えうるか？」、とても興味深いです。
今週のアエラでも「口コミ」のマーケティング利用についての記事が
載っていますね。
また韓国でいま苦労している大統領が選挙で勝った際にもインターネットでの
コミュニティでファンクラブのような盛り上がりが生まれ、選挙で大きく影響
したことが記憶に新しいです。日本の選挙でのこういったオンライン「マーケ
ティング」の可能性、だれか真剣に取り組む人がでてもいいのでは、と思うの
ですが。。。いかがでしょう。
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